In today’s digital-first shopping environment, SEO is essential for online visibility, traffic, and conversions. At BNL Digital Solutions, we help SEO for ecommerce & retail brands across the UK grow through strategic, scalable, and ROI-focused SEO services. Whether you’re selling clothing, skincare, home goods, or tech — we’ll help you attract buyers through organic search.
Why Ecommerce SEO Matters
Online shoppers use search engines at every stage of the buying process — from product discovery to final comparison. With competition from Amazon, marketplaces, and big box retailers, it’s essential to rank well for long-tail, product-specific keywords that match purchase intent.
Great ecommerce SEO means your products get found, your categories rank well, and your brand becomes the go-to in your niche.
What’s Included in Our Ecommerce SEO Services
Our ecommerce SEO solutions are built to drive clicks and convert them into sales. We optimise every part of your site, from technical performance to content to product listings.
- Technical SEO for site speed, crawl depth, and mobile UX
- Category and product page optimisation
- Schema markup for products, reviews, and availability
- SEO content strategy for buying guides, FAQs, and long-tail searches
- Internal linking structure and collection SEO
- Competitor and keyword gap analysis
- Monthly SEO reports focused on ROI, traffic, and conversions
SEO for Retail Stores with Local Footfall
If you operate both an online and physical retail store, we align your ecommerce strategy with Local SEO. This ensures your shop is visible in ‘near me’ searches and Google Maps — while your online catalogue captures demand nationally.
Ecommerce Platforms We Work With
- Shopify and Shopify Plus
- WooCommerce (WordPress)
- Magento / Adobe Commerce
- BigCommerce
- Custom-coded ecommerce stores
Retail SEO Niches We’ve Worked With
- Fashion and lifestyle brands
- Beauty, skincare, and personal care
- Home and garden retailers
- Sports, fitness, and outdoor gear
- Consumer electronics and accessories
- Gifts, crafts, and personalised products
Ecommerce Keywords That Convert
We research and target high-converting, product-specific keywords such as:
- organic shampoo for hair loss UK
- sustainable activewear brand London
- custom mugs with logo bulk order
- wireless headphones under £50
- indoor plants delivered next day UK
Why SEO Beats Paid Ads in the Long Run
Paid ads are great for spikes in traffic but SEO brings in consistent, compounding traffic over time. SEO also improves user experience, increases brand credibility, and reduces reliance on ad spend.
Our ecommerce clients love seeing sales come in daily from pages we ranked months ago.
Our Approach = Content + Speed + CRO
BNL combines ecommerce SEO with conversion rate optimisation (CRO). That means your site not only ranks it converts better. From mobile layouts to call-to-action wording, we support you with a holistic approach to ecommerce success.
BNL is Your Ecommerce SEO Growth Partner
We don’t just increase rankings we increase revenue. Whether you’re a new brand or scaling DTC business, we offer flexible SEO plans and transparent reports so you always know where your growth is coming from.
Get Your Free Ecommerce SEO Audit
Want to see what’s holding your store back in Google? Book a free audit and consultation. We’ll identify opportunities across product pages, site structure, speed, and content gaps.
Let’s turn your products into search magnets and your store into a sales machine.