Client: Direct-to-Consumer (DTC) Skincare Brand
Industry: Health & Beauty
Service Provided: Google & Meta Ads Management
Location: United Kingdom
The Challenge: Scaling Without Wasting Ad Spend
The client had launched their ecommerce store with a modest budget and early traction, but hit a ceiling with ROAS (Return on Ad Spend). Their in-house ads were inconsistent campaigns lacked structure, targeting was too broad, and creatives didn’t speak to customer intent.
They needed a results-driven paid media partner who could create a full-funnel strategy and unlock sustainable scaling. Enter: BNL Digital Solutions the go-to Google Ads agency UK and Facebook ads specialist.
Our Strategy: Precision Meets Performance
Our team began by mapping out a full-funnel paid media strategy, tailored to the buyer journey. Campaigns were divided into three clear stages: awareness, consideration, and conversion. We built audience segments using insights from GA4 and Meta Pixel data, allowing us to personalise ads based on user behaviour and intent. High-performing creative formats such as short-form videos and user-generated content were introduced to increase engagement, especially on mobile devices.
To ensure efficiency, we implemented geo-targeting to refine delivery and control CPCs. A/B testing was a key part of our approach, helping us identify which messages, creatives, and calls-to-action resonated most with different segments. Our team actively monitored all campaigns, making daily adjustments to improve performance and ensure that the budget worked smarter, not harder.
The Results: Sustainable Growth in 60 Days
Metric | Before BNL | After 60 Days |
Blended ROAS | 1.4x | 2.2x |
Cost per Purchase | £21.50 | £14.10 |
Meta Ad CTR | 0.89% | 1.6% |
Google Conversion Rate | 2.4% | 4.2% |
Monthly Revenue from Ads | £3,800 | £8,700 |
- 57% increase in return on ad spend
- 34% reduction in cost per purchase
- 2.3x growth in ad-driven monthly revenue
Conclusion
With a structured approach to campaign design, audience targeting, and creative testing, BNL Digital Solutions helped this growing DTC brand achieve profitable results without increasing ad waste. As the No.1 paid marketing agency in the UK, we focus on meaningful metrics — not just impressions.
If you’re a small-to-medium business looking to get more out of your ad budget, BNL offers strategic and scalable paid marketing solutions across Google, Facebook, and Instagram.