Client: Maxi-Cosi

Industry: Baby Products & Mobility Solutions

Service Provided: 3D Explainer Video Production

Location: Global Brand

The Challenge: Explaining Innovation Simply & Visually

Maxi-Cosi, a leading name in baby car seats and mobility gear, was preparing to introduce a new smart car seat equipped with advanced safety and comfort technology. The product had unique features that required a clear and engaging explanation — something that static images or written content couldn’t fully deliver.

They approached BNL Digital Solutions to create a concise 3D explainer video that would showcase the key functionalities and design elements, helping customers understand the product better before purchase.

Our Creative Approach

We started with storyboarding and script development to ensure the messaging was simple, informative, and aligned with Maxi-Cosi’s brand tone. Our creative team then built a full 3D model of the car seat to animate how the smart features work in realistic use-case scenarios.

Using clean motion graphics and subtle sound design, we highlighted how the sensors respond, how the ergonomic adjustments function, and how the seat fits into everyday family life. The voiceover and pacing were designed to be calm and reassuring, helping parents connect with the product’s benefits.

Outcome

• Delivered a polished 3D explainer video under 90 seconds
• Used across digital channels and presentations for product education
• Supported sales and marketing teams in better communicating product features

Conclusion

This project helped visualise a complex product in a simple, accessible format using 3D animation. BNL Digital Solutions worked closely with Maxi-Cosi to bring clarity to innovation  through thoughtful storytelling, accurate modelling, and polished production.

As a creative studio specialising in 3D video production, we help brands communicate smarter, with visuals that inform and engage. Our expertise lies in turning complex ideas into compelling visual narratives that connect with audiences. Whether launching new products or simplifying innovation, we deliver impactful content that drives understanding and engagement across platforms.