Client: Confidential

Industry: Healthcare – Dental Services

Service Provided: Google Business Profile Optimisation

Location: South East England

The Challenge

The client had a well-established practice and satisfied customers but their online visibility didn’t reflect it. When people searched for relevant services in their area, they either didn’t appear or ranked far below less qualified competitors.

Their Google Business Profile (GBP) was incomplete and outdated, with poor-quality visuals and limited engagement. There were missed opportunities in managing reviews, optimising keywords, and improving their appearance on Google Maps.

They reached out to BNL Digital Solutions a local marketing agency in the UK for help improving their local SEO presence through GBP optimisation.

Our Process

We started with a complete audit of their current GBP listing, comparing it against top local competitors. Our step-by-step optimisation plan included:

• Updating business information: services, operating hours, service areas
• Uploading professional imagery of facilities and team members
• Creating keyword-rich service descriptions tailored to high-intent local searches
• Publishing regular GBP posts featuring updates, offers, and tips
• Responding to existing reviews and encouraging new positive feedback
• Ensuring NAP (Name, Address, Phone) consistency across directories

Results After 3 Months

3x increase in visibility across search and maps

Fully optimised and accurate listing content

Better engagement and improved trust with local customers

Conclusion

A well-managed Google Business Profile is essential for any local business looking to attract and convert nearby customers. BNL Digital Solutions helped this client improve their map presence, local rankings, and customer engagement through a practical, step-by-step optimisation process.

If you’re a UK business looking to boost your visibility in local search, BNL offers expert GBP optimisation and local SEO solutions designed to get you found fast.