Brand Strategy & Visual Identity Design
Build a Brand That Lasts
Your brand is more than a logo it's how people remember you, talk about you, and trust you. At BNL Digital Solutions, we help UK businesses build strong, memorable brands through tailored brand strategy and compelling visual identity design.
As a leading branding agency in the UK, we work with startups, SMEs, and established organisations to develop branding systems that align with business goals and create lasting impressions across digital and physical touchpoints.
Your Full-Service Branding Agency in the UK
Our Branding Services
From the first workshop to final delivery, we guide you through a strategic process that defines your brand’s positioning, values, tone of voice, and customer perception. Then, we bring that strategy to life with a distinctive and versatile visual identity.
Brand discovery sessions and competitor research
Positioning and messaging frameworks
Brand voice and tone guidelines
Logo design, colour palette, and typography systems
Visual brand assets for web, print, and packaging
Brand Strategy That Sets You Apart
We start with brand strategy development to give your business clarity, confidence, and direction. This is the foundation for all marketing and design work that follows.
Define your brand purpose, values, and audience
Understand what makes you different in your industry
Align internal teams and future-proof your communication
Build emotional connections with your ideal customer
Visual Identity Design That Delivers Consistency
Once we’ve defined who you are, we shape how you look. Our visual identity systems ensure your brand looks sharp and consistent whether you’re online, offline, or on-the-go.
Custom logo design (primary and secondary marks)
Brand guidelines document with usage rules
Typography, icons, patterns, and graphic elements
yOUR ANSWER
Frequently Asked Questions
What budget do I need to start?
We typically recommend £500–£1,000/month to begin collecting data and scaling effectively.
How long does it take to see results?
Early performance starts in 2–4 weeks, but most accounts see scalable gains within 60–90 days.
Can you take over existing ad accounts?
Yes. We offer audits and takeovers for underperforming Google and Meta campaigns.
Do I need landing pages?
If needed, we’ll help advise or build high-converting pages to support your campaigns.
Proven Results from Real UK Clients
- ✅ 4.8x ROAS in 60 days for a skincare ecommerce brand
- ✅ 300% increase in inbound leads for a local property service
- ✅ £2.90 average CPL in healthcare with Facebook ads
- ✅ 55% lower CPC through smart Google bidding and ad copy testing
Let’s Talk ROI — Not Just Clicks
Paid ads should be an investment — not a gamble. At BNL, we treat your budget like our own. We build, test, optimise, and scale what works, and shut down what doesn’t.