In today’s digital-first world, a well-optimised Google Business Profile (GBP) is critical for local businesses aiming to rank higher in search and attract more nearby customers. For businesses in the UK, especially in competitive cities like Leeds or Manchester, appearing in Google’s local pack can significantly increase visibility, web traffic, and footfall. Let’s take the example of a specialist dental clinic in Leeds to understand how to make the most of GBP in 2025.

A verified and complete GBP is the foundation. Once the Leeds clinic claimed its profile, the team ensured that all core details — name, address, phone number (NAP), business hours, and website — were accurate and matched across all platforms. This consistency helped Google build trust in the business.

The clinic also selected the right primary category (“Cosmetic Dentist”) and added relevant secondary categories like “Orthodontist” and “Dental Hygienist”. Accurate categorisation ensured the clinic appeared for more relevant searches in the local area.

Enhancing Visibility Through Engaging Content and Strategic Updates

The next step was content. The clinic uploaded high-quality photos of the premises, treatment rooms, and team, which increased profile views significantly. They also wrote a clear business description that included services, unique selling points, and geographic keywords — such as “affordable Invisalign treatments in Leeds” — to improve search relevance. Regular updates via Google Posts helped showcase seasonal promotions and new services, keeping the profile active in Google’s eyes.

Finally, the team focused on reputation. Patients were encouraged to leave reviews after appointments, with a simple follow-up message linking directly to the review page. This helped the clinic build a strong average rating, supported by detailed, localised feedback. They responded to all reviews professionally and reviewed profile insights monthly to better understand customer behaviour and search trends.

Together, these efforts significantly improved the clinic’s local search visibility and helped it appear consistently in the top map results for key search terms. A well-maintained and engaged Google Business Profile remains one of the most effective ways to reach local audiences and build trust online.